I write value and data-driven blog posts, white papers, and develop original research.

In 2019, I enrolled in a Master’s degree in marketing and fell in love with learning about how people tick. After that, I began writing a Ph.D. on consumer behaviour.

In 2020, I discovered Medium.com, and my passion for helping people with my writing began. After a rollercoaster of a journey carving out my niche, I realised my knowledge of marketing could help businesses become authorities in their industry.

That’s where I am now. As a freelance writer, I’m leveraging my marketing know-how to help businesses (particularly SaaS) grow their brands with long-form, cornerstone content.